In today's cluttered marketing world, there are many buzzwords that are commonly used by the industry professionals. To ease up the process, we'll first start with the basics before diving into the context of behavioral segmentation marketing. Market segmentation refers to the process of dividing a market of potential customers into groups, or segments, based on different characteristics. Simply put, any market segmentation based on customer behavior or customer buying behavior is behavioral segmentation. With the use of behavioral segmentation marketing, an e-business owner can quickly categorize his customers on the basis of number of times they have visited their online store, what products they have bought, what categories they prefer, if they are registered members and target them accordingly through several marketing channels.